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For example, we will block scammers who try to send letters “on behalf of” our company. Letter content This includes layout, letter design, and copy. How to avoid getting fined There is no separate law in the Russian Federation that would regulate email marketing. However, when working with mailing lists, you can break two laws: “On Advertising” and “On Personal Data”. How not to violate the law “On Advertising” The person must agree to receive the newsletter, for example, by checking a box in the subscription form.If a user receives a letter without his consent, the company seo expate bd may receive a fine for spam - from , to , rubles for one mailing. The subscriber should have the opportunity to unsubscribe from the mailing list at any time. There is usually an unsubscribe link at the end of each email. Make sure it is clickable. How not to violate the law “On Personal Data” Personal data is information that helps to identify a user and distinguish him from another person. Personal data includes full name, email address, telephone number.
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When a user leaves his data, it is important to obtain consent to process it, that is, to receive, collect, store and use data in email newsletters. Consent can be expressed with a single tick in the checkbox, thereby the user agrees to receive email newsletters and consents to the processing of personal data. Moreover, according to the law, the checkbox should not be “by default” - the user must check it independently. Fines for breaking the law For individual entrepreneurs – from , to , rubles.
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