Authenticity Amplified Building Trust in Marketing
Discuss it—was the biggest winner from Google’s August core update. Content marketing trends - results showing Reddit as the big gainer after Google's August core update. A review of the most affected websites after Google’s August core update showed Reddit in a sweet spot. TikTok is taking the lead on this trend with a new Keyword Insights tool to help marketers research social media keywords. The platform is also positioning itself as a one-stop-search-shop testing Wikipedia results and Google search links in its feed. Other social media apps are in the search game too. Instagram has a robust search function and shopping features.Content marketing trends -TikTok search feature. Instagram users find new products and brands through the search feature. In 2024 you’ll need to create social content that’s optimized for discovery just like you would for Iceland Phone Number search engines. Just make sure it’s authentic and trustworthy because that’s why people went to social media in the first place. How to prepare for this trend Get to know social media SEO. Gather your list of keywords. Create search-optimized social media content that answers important questions in an authentic relatable way. 5. The demand for video content continues to expand The 2024 content marketing trend for video is simply more. More features more formats and more videos on platforms that were traditionally text-first. TikTok kicked off the short-form vertical video trend a while ago.
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Those quick clips are still an engagement superstar on most platforms (short-form videos are 52% more likely to get shared than any other type of content). What’s shifting in 2024 is the thirst for video content beyond the 15-second clip. Gen Z viewers for example are heading to YouTube to watch hours-long fan videos that deep dive into shows they stream. Content marketing trends - screenshot of YouTube video recapping downton abby. Gen Z is known for their love of bite-sized clips but they’re increasingly consuming longer videos. TikTok is even pushing its creators to produce longer videos. And it’s toying with the idea of another bump in max video length to 15 minutes (which would match the max length
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