Therefore, identifying who your competitors are
Information to create products or improve your current catalog. In the case of digital products, such as software and applications, these tools can be even more useful, as they allow you to analyze the use of the product itself. Understand who your competitors are Do you think that your competitors are those companies that operate in the same market and sell the same products as you? From the JTBD perspective, this is not the case. In the case of McDonald's, for example, who were the competitors? You probably thought of Burger King, right? However, from the consumer's point of view , the milkshake's competitor in this situationcould be a coffee, a banana or a package of cookies, for example, which would Chinese Australia Phone Number List serve the purpose of distracting the customer while driving to work. However, these alternatives might not keep the customer satisfied until the middle of the morning or leave them with one hand free to drive. Therefore, identifying who your competitors are — and what your differentials are in relation to them — requires that you put yourself in the customers' shoes and identify what solutions you could adopt to solve that job. Unite buyer persona and JBTD Here on the blog, we always highlight the importance of building buyer personas to develop
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your Content Marketing strategy . However, many professionals argue that the Jobs to be Done methodology is more efficient and could replace the buyer persona. What do we suggest to you? Combine the two techniques. The buyer persona focuses on the user, while the JTBD method focuses on their needs. Therefore, you can perform searches that identify the jobs that the public needs to perform and the needs that must be met. Later, this information can be transformed into the description of the buyer persona focused on carrying out the job. The great benefit of building the buyer persona is the creation of empathy, since the JTBD treats the data in a colder way. ADVERTISEMENT Align Jobs To Be Done with Branding Brand
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