If you are not a horse fan, the topic may not necessarily
I’m seriously lacking in budget!”, don’t worry. I have picked out another example for you that, in my opinion, can be implemented with relatively little time and money and works wonderfully: Anja Beran's International Training Center for Classical Equestrian Art. The interesting thing about this is that there is probably no marketing professional behind this, but rather unwitting storytelling on social media channels. Briefly about the background: Anja Beran is a renowned dressage rider who, in addition to classical horse training, also runs a kind of sanctuary in the Allgäu.On Instagram, however, the focus is less on the paid events or the foundation, but rather on Special Data the heart of Gut Rosenhof - dog, cat, mouse. The social web is not dominated by services, but rather short stories in the form of snackable content are used to let the target group participate in life on the farm. In particular, videos that are simply produced using a cell phone can usually receive a lot of views and often go viral. 18,000 subscribers can't be wrong You don't want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox.
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Subscribe now The fact that in the example of Anja Beran's training institute the storylines all come together makes for successful storytelling. The central themes, which ultimately all the pieces of the puzzle revolve around, are: classic horse training, species-appropriate animal husbandry and generally respectful coexistence. Appeal to you, but with regard to the target group, this strategy is definitely an exemplary guarantee of success that you can use as a guide. The principle becomes clear here too: an approach tailored to the user is the be-all and end-all for visual storytelling! Storytelling made easy.
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