Google may truncate your second
RememberHeadline And1 is far more important than headline And2.As is the case with Responsive Search Ads, you don’t always have control over how your headlines appearl. Although both headlines can technically be up to 30 characters long, there’s no guarantees on exactly how or if the second headline shows. The second headline may extend the length of the first headline:headline one expanded text adsThe second headline may appear after a line break headline two expanded text adsOr headline.truncated expanded text adsYou can preview how Google may Greece WhatsApp Number Data show (or not show) your second headline using the Ad Preview tool, but given that there’s no promise that your second headline will show as you intend it to, it’s best to avoid including critical information such as your call to action in headline 2.4. Don’t pause your old ads right away. for all the keywords in your ad groups all the time, but you may want to hold off on pausing your old ads, at least for a bit. As with everything in paid search, just because expanded text ads are new doesn’t necessarily mean they’ll outperform your old ads immediately.
https://lh7-us.googleusercontent.com/5xtcyc-PDhMHisnVyQ0oca-bsVMNQLsbIps-qQC6ovjtpW1y6VpqPaP1ao_Knfj4P-jSWaEUeeYN0SIe7CsccjgHV-bK1b7AhgT0MOVEYICML2y9e6OLNNjUYiMrFYf7zu-tsYgyadV68agv9e2JWZg
Some advertisers saw their first try with expanded text ads have lower CTRs than their old ads.When you create your first expanded text ads, introduce them to your ad groups alongside your old ads. If their performance isn’t as good as your old ads, keep testing new expanded text ads. Once the performance of your expanded text ads is comfortably better than the old ones, you can pause your old traditional format ads.
頁:
[1]