This type of content is video content

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In January 1996, Bill Gates published an article entitled "Content is King". Considering today's position of content in the online space, he can certainly be considered an astrologer! But he could not predict the type of content that will become the king of the Internet in the future. Videos have a wide presence in the online space. But why is this so? People are more inclined to watch videos instead of reading content. You can experience this yourself. Now search for brand names like Red Bull, Monster Energy or Vice on Bing or Google.

You will most likely see video results at the top of the page. The reason for Phone Number List this issue is the focus of these brands on video production. These videos are very popular among users and hence they are seen in colorful search results. Now search Bing for brand names like Lockhead, Gatorade or Bose. You will likely see fewer video results. This shows that these brands have invested less in video content production. Red Bull and Monster Energy are unforgettable names today, because they have put their hands on the high potential of video content and released many videos in different fields.



But what are the tips for you in our example? You are probably not a content and media production company, but it is better not to forget the benefits of having video for your products and services and take advantage of them. According to the reports, half of the traffic of mobile devices is dedicated to videos. In another research conducted, 59 percent of users preferred video content to text. These results show the importance of video content production in brand success. In the following, we will discuss how videos lead to better SEO of the site and higher rankings in search results.