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Social media campaign Use all of Instagram’s features Use Instagram Stories daily Explore the different video formats Schedule Instagram posts for peak times Post the right number of times Find new ways to interact with your community Bring in the big guns (influencers) Convert regular followers into “super followers” Listen closely to your community Use polls in your Stories 1. Use all of Instagram’s features As Taylor told us, Instagram’s algorithm actually prioritizes accounts that use all the tools. These robots are getting smarter! instagram algorithm hacks And it makes sense.
Instagram wants to encourage more Bahamas WhatsApp Number diverse and interesting content. The company wouldn’t spend all that time and money developing new technology if it didn’t want you to use it! So in practice, what can you actually do? Sign up for Instagram for business First and foremost, if your brand doesn’t have a “business” account yet, you may want to start there. These accounts give you extra analytics, a more professional aesthetic, and access to ads. Perhaps more exciting, you get to include links in stories, and a “contact” button on your profile. So if your goal is to drive traffic from Instagram to your site or products, this is a major win. But business profiles are not for everyone.
Later has a great guide to help you decide whether to make the switch: later instagram business flowchart Use different content formats Instagram started as a simple place to share photos, but has evolved considerably since then. You now have stories, videos, carousel posts, ads, and highlights. And by the time you read this, there are probably even more options. It now makes no sense to churn out the same content, day after day. Your posts will feel tired, and remember, the robots want to see you use the whole app! One key stat that might convince you: video posts have far higher engagement rates than image or carousel posts.
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