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When was green marketing born? Ideas of respect for the environment began to originate in the late s, when the production of artificial materials increased considerably and the use of pesticides was questioned. In addition to people, pesticides harmed animals and the environment in general. That is why during the early s, the environmental organizations Greenpeace and Friends of the Earth questioned the fact that man is the king of nature. Interest in environmental conservation also began to influence the product market and during the s and s , consumers began to pay attention to ecological products. As for the s, various "green" brands emerged during this period, including the English cosmetics brand The Body Shop or the supermarket chain Whole Foods , which created organic products.
In the s, the concept of green marketing as such emerged, through which 10 best gps tracker services in Bangladesh products or brands that were respectful of the environment began to be promoted. These had to be friendly to the planet, being created under an approach in which all aspects related to their production were taken care of to ensure that the processes were safe. The products had to work without requiring the use of toxic substances or those that will harm the ozone layer, as well as without excessive packaging, trying to use recyclable or renewable materials. Why opt for green marketing? can involve a large financial investment, it ends up being profitable because as time passes, the demand for ecological solutions increases .
Currently, there is already a consumer profile that prefers to buy products that have been manufactured by ecological companies , regardless of whether they may have a higher cost than others that do not have the purpose of helping to preserve the environment. People who support the preservation of the planet are part of a category known as "LOHAS", Lifestyle of Health and Sustainability , which can be translated in Spanish as a healthy and sustainable lifestyle. As for these users, they are characterized by having a great sense of social and environmental responsibility, which influences their purchasing decisions. To attract these clients, it is important that when applying green marketing, this approach transcends images and words to be based on facts , which demonstrate that a company or business has a corporate philosophy with a true concern for preserving the environment.
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