|
|
Search intent is the objective that a user has when performing a search on Google : Do you want to search for information? Buy a product? See a comparison of several products? Depending on the user's objective, you should try to position it with one type of content or another, so that it perfectly solves the need they have. For this reason, you should analyze what positions are now on Google for each keyword , and check that you can offer a similar and better result than the competition. Google Search Intent In fact, depending on the type of results we see on Google, we find three types of keywords: Informative keywords : they are those where the user seeks to know information, and they usually position blogs, newspapers or digital magazines with guides or articles (for example, keywords such as “what is SEO” or “how to position on Google”).
Transactional keywords : they are those where the user seeks Czech Republic Phone Number List to buy, so they usually position online stores with their catalogs, or service sales pages (for example, keywords like “buy a white t-shirt” or “hire an editor”). Navigational keywords : these are those where the user searches for a specific brand (for example, “Marketing and Web School”), so they will mainly position results from the official website. With this, I mean that if we do not have content that suits each type, we will have difficulty positioning for any of these keywords.
For example, imagine that I want to position for “SEO consultant”, and everything that appears on Google in the first results are sales pages for consultants. I, however, do not have any sales landing pages: just a guide on what SEO is. In this case, then, it will be impossible for me to position for that keyword, since I am seeing that what Google and the user want is not a guide, but a sales page. Or if, for example, they position blogs for a keyword, and I only have an online store with product catalogs, it will also be impossible for me to position for said keywords without a blog.
|
|
發表於 11:31:57