It helps us set objectives and

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Without a doubt one of the main KPIs to know the profitability of your advertising campaigns . How is Roas measured? The ROAS indicator can be used to answer questions related to the effectiveness of a specific ad: How do the advertising expenses of paid links relate to the sales generated with them? Do the ads generate any conversions.


Which ads convert best and which don't? The Roas Phone Number List is an appropriate tool for these questions, since it shows the benefits and advertising costs that are spent, and is calculated as follows: ROAS = SALES REVENUE / ADVERTISING INVESTMENT x 100 For example, if you invest €3,000 in Facebook Ads , and through these campaigns we manage to sell 180 products that have generated a total of €12,000. ROAS: €12,000/€3000 *100= 400% for every euro you invest in Facebook, you generate €4.




What is the Roas for? Unlike other key figures in online marketing, ROAS shows the relationship between advertising benefits and costs. Next, we explain what Roas is for: To quantify the profitability of investment in advertising. analyze the results ; We recommend setting a realistic but always ambitious monthly/quarterly goal and checking whether you are reaching it or not. In the event that this is not the case, being able to do an analysis and move the important levers in time is crucial.