That you link to and ask

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Actually, read the content yourself, “Is this useful?” Defining “quality” should be easy and intuitive, yet far too many people subscribe to adding two or three high-quality links to their content and not even to the exact page of the site that is relevant. For example, let’s assume that you have a blog post that talks about IVDD in dogs. You might link to Wikipedia’s page on “dogs,” but it will be even better if you link to “IVDD” or dogs that have this disease. Why would you link to IVDD? “Dog” is something that people should know.

People may not know what IVDD is, so they want to research it further. Your article is a resource of knowledge that the user should be able to use to answer their DB to Data and dive deeper into a topic. You can add entities in the schema to make this even more powerful. Tony Hill wrote about this in “How to use entities in schema to improve Google’s understanding of your content.” Should you remove your links or nofollow them? No. you should only remove links that are not valuable and make no sense. If your article on “baking” links to a “dog,” you may want to remove this link.



The link may not hurt your SEO, but does it really provide any form of value? Probably not. Add value. Period. You must always focus on adding value for users with anything you do – or Google will tell you that you must. Now, I know there will be many conflicting views on this post because we all know that Google says one thing and rewards another. However, if you heed Google’s advice, this is Mueller’s latest and greatest information on using external links on your blog posts. It’s as simple as evaluating each link to ensure that it’s helpful and serves a purpose. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.