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Therefore, I’ll use this space to reinforce the importance of E-A-T and the tactics of Topic Clusters. This is an old classification system which Google is talking about again, with a recent post on its official blog. Maybe because the market still didn’t know how to put it into practice or because that wasn’t the focus when I needed to talk about written content for the buyer persona or about the various algorithm updates. So, I’ve put together a brief introduction to Google Topic Authority here and then we’ll talk a little more about how brands and SEO professionals can take advantage of this system.
What is Google Topic Authority? As previously mentioned, by Google that seeks to address user needs when looking for information or a specific idea on a subject. Shall we give an example different from those cited by Google? Imagine you’re a Cyprus Phone Number List marketer looking for more information or expert opinion on HubSpot’s report, The State of Marketing 2023. The algorithm is smart enough to understand who the authorities on the subject are to show good content options to its user. Searching for “The State of Marketing 2023 report” on Google, you will find the report itself in first place and then three pages of other options of reports and events, in case your intention was different.
In fifth place, serving your search intent, for example, is a Rock Content post with an expert opinion highlighting key insights from the report (by the way, congratulations on the good work, Erick). This is because the Rock Content blog meets the requirements of Google Topic Authority. According to Google, “the topic authority system looks at a variety of signals to understand a publication’s degree of expertise in specific areas.
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發表於 17:59:40