However, text links can be divided according

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It is worth pointing out, however, that although a link described using the norefferer attribute will not be visible from the perspective of our domain, it still conveys the power of the linking page and affects the positioning of the page. Where to add links? Sitewide or single link in content? The third division of links concerns the location of a given link . It may be a single link, located only in the content of a given subpage. It can also be a sitewide link placed in the navigation menu, footer or sidebar. Adding sitewide links on thirdparty websites is usually a suspicious practice, and its use may signal to the search engine about ongoing link building activities, which are generally contrary to Googles guidelines for manual link acquisition.


The fourth division of links concerns the way they are presented . These can be text Europe Cell Phone Number List or image links. We describe graphic links in the form of banners with alternative text to allow search engine robots to understand the content of a given image. This is also a good way to include keywords with incorrect construction. Text links – what are anchor, brand phrases and exact match links? to the phrases used. These may be natural links in the form of URL addresses or brand links containing the company name, name and surname or product name.





They can also be mixed links containing a brand name and a positioned keyword phrase or exact match links , i.e. keywords for which we want to position our website. These are also frequently mentioned phrases with incorrect inflectional construction. Just using exact match links used to work. Currently, focusing on links with an anchor an anchor that is a linked word will not improve the position of the page in the search engine for a given phrase. Whats worse, it may be a signal to Google about unnatural link building activities, and thus may translate into an additional reduction of the websites position in the SERPs. When conducting link building activities, it is crucial to diversify links in virtually each of the divisions mentioned above. Gaining links inside and outside your website in all possible variants allows you to give your link profile a natural character.