QuestMobile data shows that during

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Although this payment function is still in the testing stage and has not been fully opened, the "barriers" are gradually being overturned. Prior to this, as early as , Alibaba's applications such as Ele.me, Youku, Damai, and Shuqi have all accessed WeChat payment, and other businesses such as Hema APP are also applying to access WeChat payment. And if the timeline is stretched out longer, it is not difficult to see that Alipay's leading position in third-party payment was shaken earlier. According to CICC's calculations based on data from the


Payment and Clearing Association, on the mobile side, Alipay's average Afghanistan WhatsApp Number compound annual growth rate from to was %, while WeChat Pay's growth rate was as high as %. WeChat Pay had gained % of the market share by mid-, while Alipay fell from % to %. In such a situation, Alipay of course cannot sit back and relax and has to find another way out of user data, especially in terms of user usage time.  the Spring Festival, the average daily usage time of Alipay per person was minutes, less than one-tenth of the





speed version of Douyin, ranking last among apps with more than million daily active users. The usage time of users on Weibo, Xiaohongshu, Toutiao, and Douyin were minutes, minutes, minutes, and minutes, respectively. Image source: QuestMobile It is worth mentioning that Alipay’s previously launched social functions such as Ant Forest, Ant Manor, and Baba Farm have indeed sparked heated discussions and frequently “out of the circle.” Data from the " Alipay Annual Discovery Report" shows that nearly % of young users "steal" the