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Analyze the behavior of the campaigns First of all, you should review the behavior of the campaigns, see how things are going on mobile and tablets and determine if it is worth raising the bid on this type of device. In this case you should look at the position that the ads are occupying, the cost per click and the cost per conversion. It is very important to see in which position the ads are appearing, because on mobile phones the first two ads are the ones that get the most clicks, very few people scroll and go to the end of the results page, therefore If you are in position 3, 4 optimize the count to improve that position.
and once this data has been analyzed and according to your budget and objectives, see if Austria WhatsApp Number you can afford to raise the bids — make an adjustment, for example raising the CPC by 10% at the mobile device level. #2 Separate campaigns by device type Evaluate whether it is worth separating the campaigns. If your mobile campaigns or the ads that appear on desktop computers, evaluate whether it is worth separating the campaigns, that is, having some campaigns for desktop computers and other campaigns for smartphones and tablets. I repeat this as long as it is worth it and you have determined that by separating them – each one will have better performance.
To carry out this task, what you need is to clone the campaign and duplicate it so that it has the same structure, ad groups, keywords, after adjusting the bids. Perhaps what you should change are the ads and the landing page, if applicable, one designed only for mobile phones. #3 Optimize ad texts and calls to action Another detail that you should pay attention to is the ad texts , it is not necessary to fill out all the lines with the keywords, try to include offers and benefits to encourage them to buy or contact you.
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