Before going into the details of google's

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BERT in its time, and Google MUM in the near future, are trying to conform to this new way of searching for information. What is a complex query? A query may be considered “complex” for various reasons. However, three parameters stand out: Length .% of queries typed on search engines contain at least four words, according toAhrefs. The inclusion of several propositions “I did this, how do I do that?”.

The impossibility – to date – of answering it all at once . The example given during the Google MUM presentation by VP of Search, Pandu Nayak, was: “I hiked Mount Adams. Now I want to hike Mount Fuji next fall, and I want to know what to do differently to BTB Directory prepare. » A query for which, in fact, it seems difficult to imagine a perfectly optimized page.

The task assigned to Google MUM therefore consists of taking into account the complexity of the request and providing responses that come as close as possible to the Internet user's initial intention. To better illustrate this principle, let's take another example. Let's imagine: you aim to visit all the capitals of Europe and you are preparing your next trip. A simple query would be: “Which capital to visit in Europe?” ".