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The SEO of an article depends a lot on the title that introduces it. The words of the headline must be carefully chosen, to try to answer users' questions exactly. When people surf the web and look for a solution to a problem, they want a quick and accurate solution. For this reason, among the search engine results, they pay more attention to the content that seems to be, right from the title, the most suitable to respond to their need. To create better titles from an SEO point of view , an effective strategy is to have the keywords to insert suggested from the "People also search " section, present in Google's optimization tools.
  
Or you can carry out a search on social media to check which terms are most used in your wedding photo editing service market niche, so as to re-propose them as the title and topic of your articles. New Call-to-action Use SEO metrics Being able to get noticed on the web, where there is an ever-increasing number of goods and services offered and consequently more content created to promote them, is a complex challenge. Knowing the principles of optimization is essential to help your content marketing stand out from the competition.



Among the most important metrics to take into consideration are, for example, the number of words, readability, the use of keywords and semantically related terms. These criteria must be kept in mind right from the content composition phase, developing a text that is at the same time interesting, effective and pleasant to use. To simplify the management of all these aspects and focus on the most creative ones, it is possible to automate the optimization processes thanks to dedicated tools, which can be integrated into Google.


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