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The cost of developing a mobile application depends on the complexity and number of functions, the size of the team and the number of platforms. The article explains what the price is made up of and where you can save money.
What is the cost of developing a mobile application?
Creating mobile applications is a multi-stage process that includes many factors that affect the final cost.
Functionality. The main criterion that influences the price is complexity and functionality. The more functions are required, the more time and effort will be required for development.
A simple application, for example, a discount calculator social media marketing service for business, can be created in 3-4 months. It will cost 1.5-3 million rubles.
A service of average complexity, for example, an online store, can be created in 4-6 months. It will cost 3-4 million rubles.
A complex application, such as a social network or a product based on artificial intelligence, will be developed in 6 months and will cost from 4.5 million rubles.
Platforms. Cross-platform applications are cheaper and are created 2 times faster. All this is due to a single code base that is used on both iOS and Android. Developing native applications is more expensive and requires more resources. The advantages include improved user experience.
Design and user interface (UI/UX). Design work may include research, creating animation and other components from scratch, and content development. Each additional step increases the time specialists spend working and, accordingly, the final cost.
Integrations. Some digital products require integration with external services and APIs, such as payment systems, social networks, chatbots, analytics. This increases both time and financial costs.
Team. There are 3 options for hiring specialists to order a mobile application for business :
In-house — the company hires its own team that develops, improves and maintains. This requires additional financial and human resources, but the business gains full control over the tasks.
Outsourcing — a company transfers development partially or completely to a digital agency. This method reduces costs, shortens the time to market of applications and expands expertise. But it becomes more difficult for the business to control tasks.
Outstaffing — a business “rents” individual specialists or a whole team from another company, but organizes the development process independently. This method also reduces costs — the application owner pays only for the employee’s time, and does not spend resources on recruiting and training. At the same time, he controls the processes himself and can choose the workers.
Maintenance. Any service requires improvements and maintenance. The costs for them can be 25-50% of the development cost per year. These include new features, hosting and server payments, and bug fixes.
Examples of cost calculations
We show an example of how much it costs to create a mobile application for a grocery delivery service.
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