It must convince the user to click on that specific result

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It must provide an immediate and concrete response to the user's search desire;

The search engine automatically cuts (and without too many problems of analysis or SEO) the title tags that are longer than those optimal for Google's titling. When you find yourself writing your first title tags, you may find tools like Yoast SEO useful, a plugin email list for WrdPress that helps you write the title and meta description in the most effective and efficient way possible.

As for the content of the title tag, as explained above, it should convince the user to click . Depending on the specific content, therefore, it could be a call to action, or a title with important information. When a user clicks on a result, they do so because they feel certain that the answer they are looking for is there . Therefore, limited to the context, a good title tag provides certainty and reassures the user who clicks it .

The concept of a “good title” is constantly changing and subject to fashions, fluctuations and trends. The secret formula for the perfect title has not yet been invented, but in this list you will find some tips to make your title tags better: