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Automate what you need You cannot expect to automate the entire company or the entire marketing department, simply because there is no need. Introducing artificial intelligence into the company requires a real need for technology that solves problems that none of the existing staff or other types of resources can already solve. It is not worthwhile for anyone to make huge investments if there is something cheaper that solves the problem with the same effectiveness. If you have a CRM full of customers and have a high demand, automation for you will mean profit, go ahead, but only where you need it. Start from these questions.
If you are considering using an AI tool, you should ask yourself these three questions: What business problems can AI help me solve? Which AI application can help me solve my business problem? What are the risks and biases inherent in AI right now that could potentially web designs and development service impact my business? Let's be ready Artificial intelligence is about to influence our activities like never before: 2018, together with the Internet of Things and Blockchain (see also Blockchain and marketing ), is also the year of artificial intelligence. The most important thing to do is to start understanding the impact this will have on marketing, sales and consumers, and then influence business performance.
Being ready for artificial intelligence means having a large amount of quality data, a widespread awareness within the company of the potential of the methods and tools and a clear vision of which of these can really solve business issues. For marketers, this has implications ranging from how to advertise to how to manage customer relationships and after-sales support . How do you advertise for what is, in essence, an algorithm? Perhaps it will pay to "persuade" the algorithm to give more weight to your brand in every result it generates on devices like Alexa, Siri or Google Assistant.
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